Action Kids is all about physical development with fun for children up to the age of 7 years. The materials have been specially designed for regular use in nurseries, reception classes, playgroups and by childminders, parents and grandparents etc. Some of the materials are suitable for groups and others for individuals at home.

Whatever the setting, the activities promote the development of locomotor skills, manipulative skills, physical fitness, coordination and balance in enjoyable and creative ways.

Over 90% of all the Early Learning goals can be accessed directly or indirectly through Action Kids activities.

The activities have also been developed and incorporated into detailed session plans for Action Kids Clubs, the core of which form a progressive and developmental programme. These clubs are run by fully trained and experienced licensees and encourage learning and development through music, movement, games, creative story telling and imaginative play.

Action Kids children develop their physical, creative, social and emotional capabilities in a fun and friendly environment.